Five Tweets w/The Rhino:
Sacramento Kings
When we launched Pitch to the Rhino in mid-May, Andrew Nicholson, New Media Reporter for the Sacramento Kings, voluntarily started following us the day we started, which truly meant a lot to Team Rhino. We immediately reached out to him to see if he would participate in Five Tweets With, and he was kind enough to do so. Studying the team’s @SacramentoKingsTwitter account, it is clear that Nicholson usesSocial Media to engage with Kings fans in creative and innovative ways.
Nicholson manages and produces daily content for the Sacramento Kings New Media Network and oversees the day-to-day community management/maintenance of the Kings social networks. Other members of the Kings’ New Media Team include Carly Montoya (New Media Manager), David Williams (New Media Webmaster), and Jason Wise (New Media Assistant).
The Kings first became involved with Social Media in 2005. Since joining the team in 2006, Nicholson has helped get Sacramento’s only major professional sports team engaged in multiple Social Media outlets, including:
Twitter.com/SacramentoKings (The FIRST NBA Team on Twitter – February 2007)
Facebook.com/SacramentoKingsDanceTeam
Foursquare
Now, the “Five Tweets W/ The Rhino” Interview
1. Talk about some of the activities you had at the Lottery Party on May 18. Was this a 1st time event?
A: Lottery Party featured an outdoor screen broadcasting Draft Lottery, Kings personnel, prize giveaways,
live performances & special offers.
2. We noticed you do a lot of trivia giveaways. What was the catalyst for beginning to do this on a regular basis?
A. #KingsTrivia is a fun and informative way to engage with Kings fans worldwide to help keep the team
top-of-mind in-and-out of season.
3. What are some of the most frequent topics Sacramento Kings fans want to discuss via Social Media?
A: Common topics on our social networks are team play, player development, Tyreke Evans, attending games
at ARCO & the upcoming NBA Draft.
4. Is your department a believer in geo-location devices like Foursquare and are they part of your
2010-2011 plan?
A: Kings teamed up w/ Foursquare for Lottery Party and will continue using the platform to give fans
more ways to connect w/ team & other fans
5. With the NBA Draft on the horizon, what kind of social media events do you have in store for Kings fans?
A: The Kings will throw a Draft Party for fans on June 24 at ARCO and will invite fans to meet new rookies
at exclusive Sacramento-area spots.
