5 Tweets w/The Rhino: Kyle Spencer

Although the NBA season has been over since mid-June, we know Kyle Spencer, Executive Director of Marketing for the Golden State Warriors, has had barely a moment to rest.  We first learned about Spencer and the @warriors exploits in late-May when they began planning for an unveiling of the team’s new logo, which reminds many Warriors fans of the teams glory days, including their 1975 NBA Championship.  In addition, the Warriors’ Stephen Curry tweets regularly from @StephenCurry30 and 2010 first-round draft pick Ekpe Udoh (@The_Nightmare13) has his sights set on restoring the Warriors’ proud legacy.

Based in the team’s Oakland headquarters, Spencer supervises a staff comprised of Marketing, E-marketing, digital and creative services with nine employees. The digital group is comprised of two of the nine staff members overseeing warriors.com, social networks, email marketing and database. He oversees all the marketing efforts for the Warriors organization, makes sure they are coordinated and that there is a consistent voice/branding to each project. In addition, Spencer integrates projects throughout online, e-mail, print, in-arena, radio, TV and others.

The following are the Golden State Warriors social media channels:

Facebook: http://www.facebook.com/goldenstatewarriors

Twitter: http://twitter.com/warriors

YouTube: http://www.youtube.com/goldenstatewarriors

Flickr: http://www.flickr.com/photos/goldenstatewarriors

Blogs: http://www.nba.com/warriors/fanzone/blog_squad.html

Spencer said the team became active on YouTube first, joining around April 2007.  Facebook followed in March 2009, with Twitter and Flickr the most recent additions in approximately March 2010.

Now, the “Five Tweets w/ The Rhino” Interview

1. What were your expectations for Warriors Draft Challenge when you first created the concept?

Flip the traditional logo unveiling by using social networks + our fans enthusiasm for our logo we would create bigger awareness/excitement.

2. How many people participated in the Draft Challenge & did you learn anything new about your fan base? What was your favorite challenge part?

Nearly 5000 signed up, with my favorite being #5. We used @culturejam & fans had to tweet using #DraftChallenge to receive the clue.

3. We noticed the @warriors do a lot of prize giveaways. What are some of your followers favorite prizes to receive?

The giveaways during #DraftChallenge were Draft related or our player @StephenCurry30. Anything involving him is probably the most popular!

4. Your PR department broke ground by using pitchengine.com for Draft Challenge pitching. Do you think this will begin a leaguewide trend?

I do. @pitchengine does so many things that a press release can’t. The journalists are already on social media, so release should be too.

5. Tell us about some of the ideas in store for 2010-2011 and what will you do after the draft to keep followers engaged during the summer?

Hope to live-stream Training Camp practice & have live post-practice interviews again. Provide fans w/ access not available anywhere else.